RENO, Nev. - Beginning this August, Fridays will be packed full of Silver and Blue as Nevada Athletics launches Wolf Pack Fridays: an initiative to make Reno and its surrounding areas "Nevada's College Town."

Wolf Pack Fridays invites local businesses and fans to come together and celebrate as a Pack. Fans donning their Wolf Pack pride on Fridays will unlock deals and discounts created just for them by participating businesses across Northern Nevada.

Local businesses and fans can become a Wolf Pack Fridays partner by signing up here. Annual participation as a Wolf Pack Fridays partner runs through July 31, 2024, and costs $100.

Packages will also be available to purchase at any Silver and Blue Outfitters location.

Proceeds from every package purchased will go towards the Pack Excellence Fund, supporting Nevada's over 400 student-athletes.

After registering, partners will receive an exclusive Wolf Pack Fridays welcome package, which includes a Wolf Pack Friday flag-and-pole kit, sticker, and tote bag. Partners will also have access to Wolf Pack Fridays promotional resources, including digital assets, additional signage (at an additional cost), and an exclusive discount at Silver and Blue Outfitters, and receive a listing and link on WolfPackFridays.com.

Partners of Wolf Pack Fridays will unlock the benefits of running with the Pack and connecting with our strong community of fans every Friday. Wolf Pack Friday gives restaurants, retailers, and service providers more exposure and fans get discounts and deals to the places they love.