RENO, Nev. – Nevada Athletics and Wolf Pack Sports Properties announced today a new partnership with Uptop, a Rain company, bringing Uptop's innovative fan rewards technology, and infrastructure built on Avalanche to the Wolf Pack community.

Through the partnership, facilitated by Learfield's Wolf Pack Sports Properties, the exclusive multimedia rights holder of Nevada Athletics, Uptop will create new opportunities for Wolf Pack fans to be rewarded for the ways they already support Nevada. Uptop's platform connects everyday fan engagement and purchases with rewards, helping bring fans, Nevada Athletics, and participating corporate partners together in a new digital experience.

Wolf Pack Rewards goes live on September 18, and will be available at WolfPackRewards.com or through the official Nevada Wolf Pack mobile app.

Uptop allows users to earn points through activities and purchases they already make. Through simple card-linking and other integrations, fans can earn automatically by spending with participating businesses such as Big O Tires, Del Taco, Mountain Mike's Pizza, and more, and redeem their points for things like tickets, merchandise and experiences. Unlike other programs, there are no extra steps like funding separate accounts, and points can be redeemed for access throughout the year.

"We are always looking for new and innovative ways to enhance the experience for Wolf Pack fans and create additional value for our corporate partners," said Wolf Pack Sports Properties Senior Manager, Business Management Chris Boline. "Uptop gives us an exciting platform to accomplish both. We're thrilled to welcome them to the Wolf Pack family and look forward to creating new ways for our fans to engage with Nevada Athletics and the businesses that support our student-athletes."

The partnership will also provide participating Nevada Athletics corporate partners with another avenue to connect directly with Wolf Pack fans. Through Uptop's technology, participating businesses can offer access to rewards and experiences while gaining measurable insights into fan engagement and purchasing activity.

"Our goal with Nevada is to make fandom go further," said Zac Sebo, Head of Partnerships at Uptop. "Wolf Pack supporters put time and energy into their teams, and this gives Athletics a way to say thank you with access and rewards money can't always buy. This program allows fans to link a card, pay as they normally would, and receive rewards nearly instantly. It's a win-win-win for Nevada's fans, the University, and corporate partners."

What comes next
Additional information about the program, including opportunities for Wolf Pack fans to participate and earn rewards, will be announced as the partnership rolls out including a co-branded Nevada prepaid card in the near future. Fans will be able to fund this card through their Wolf Pack Rewards account and use it anywhere they shop, which extends earning beyond Nevada venues and partner locations. Nevada and Uptop also plan to add additional partner offers and new redemption tiers throughout the season.

About UpTop
Uptop, a Rain company, is a rewards platform that turns everyday purchases into loyalty across categories including sports, entertainment, travel, dining and retail. With a simple card-link or receipt-scan, Uptop lets customers earn automatically where they already shop and redeem for perks that matter. Partners and sponsors benefit from measurable outcomes including frequency, basket size and retention. Backed by Rain, Uptop brings integrated rewards to card and wallet programs at scale.

About Avalanche
Avalanche is a technology platform built for business. Enterprises, financial institutions, consumer applications, and governments run core infrastructure on Avalanche because it delivers the reliability, compliance, and speed that modern operations demand. Users include BlackRock, Franklin Templeton, Apollo, FIFA, and the state of Wyoming. For more information, visit Avalanche.com.

About Nevada Athletics
Established with the creation of the University's first football team in 1896, Nevada Athletics boasts 17 varsity programs and has been a member of the Mountain West since 2012. Officially designated the nickname "Wolf Pack" in 1928-29, Nevada teams and student-athletes have captured four national titles, 18 individual NCAA titles, 129 individual conference titles, and earned 264 All-America honors. Additionally, Nevada student-athletes have claimed 19 College Sports Communicators (formerly CoSIDA) Academic All-America honors, and, in the Spring 2026 semester, combined for a grade-point average of 3.21.

About Wolf Pack Sports Properties
Wolf Pack Sports Properties is the locally based LEARFIELD team dedicated to representing the University of Nevada Athletics. As Nevada Athletics' multimedia rights partner, Wolf Pack Sports Properties connects businesses and brands with Wolf Pack fans through customized partnerships across digital, social, broadcast, in-venue, hospitality and experiential platforms.