RENO, Nev. - Fridays will be packed full of Silver and Blue once again for the 2025-26 season as "Wolf Pack Fridays," Nevada Athletics' initiative to make Reno and its surrounding areas "Nevada's College Town," launched for the upcoming year.

Wolf Pack Fridays invites local businesses and fans to come together and celebrate as a Pack. Fans donning their Wolf Pack pride on Fridays will unlock deals and discounts created just for them by participating businesses across Northern Nevada.

Local businesses and fans can become a Wolf Pack Fridays partner by signing up here. Annual participation as a Wolf Pack Fridays partner runs through July 31, 2026, and packages for businesses begin at $100.

After registering, partners will receive an exclusive Wolf Pack Fridays welcome package, which includes a Wolf Pack Friday flag-and-pole kit, sticker, and tote bag. Partners will also have access to Wolf Pack Fridays promotional resources, including digital assets, additional signage (at an additional cost), and an exclusive discount at Silver and Blue Outfitters, and receive a listing and link on our Wolf Pack Fridays partner page.

Partners of Wolf Pack Fridays will unlock the benefits of running with the Pack and connecting with our strong community of fans every Friday. Wolf Pack Friday gives restaurants, retailers, and service providers more exposure and fans get discounts and deals to the places they love.

The Wolf Pack Fridays program –and the community support—plays a vital role in fulfilling Nevada Athletics' mission of guiding and supporting student athletes. The 2024-25 campaign saw a number of successes for Wolf Pack student athletes and teams, including Nevada Softball and Nevada Baseball winning their respective Mountain West regular season championships.

Four Nevada athletes qualified for their respective NCAA Championships, highlighted by Lilly Urban claiming a 13th-place national finish and second-team All-America honors in Javelin at the NCAA Outdoor Track & Field Championships. Two skiers, Iver Naess and Jeger Halbjoerhus, qualified for the NCAA Ski Championships in March. For Naess it was his third-consecutive qualification for the national meet. The pair's finishes earned Nevada a 15th-place national finish.

Among the exciting things in the Wolf Pack's future are two new capital projects: the GSR Arena and the University indoor fieldhouse. In May, the Reno Redevelopment Agency approved TIF (tax-increment funding) for the proposed GSR Arena, paving the way for groundbreaking for the next home of Nevada Men's Basketball. A month later, the Nevada System of Higher Education (NSHE) Board of Regents approved the University's fieldhouse and turf fields project. That decision sets up the long-awaited indoor fieldhouse for the University, with groundbreaking planned for August.

Local businesses can be part of the Wolf Pack's exciting, upcoming 2025-26 campaign by signing up here and showing their Northern Nevada pride.